Thoughts on building products, entrepreneurship, bicycling and whatever else strikes my fancy.

How I got a product job during the pandemic

I’ve recently joined the rocketship that is Teachable as a product manager for their burgeoning Discover platform.

How I got to this new role was anything but a linear process. I was quite fortunate to have incredible mentors and resources as I went through these past few months.

My hope in this post is to share some of the experiences, resources, templates, and articles that helped me throughout.

First some backstory.

I know I’m not alone in saying these past few months have been some of the strangest and tumultuous of my life.

My startup, Wami, has been bootstrapped from the start, and the shock Covid-19 provided to the global marketing landscape (and the corresponding reduction in all marketing spend) put us in the uncomfortable position of having to figure out how to keep our company alive in addition to paying our personal bills.

While we’re able to chart a course forward for the business to survive near-term and continue forward, it was clear that I needed to reassess what I wanted professionally in light of a vastly different world and quite uncertain future ahead.

I first tried freelancing as a product manager through the TopTal network (which hopefully I’ll share more about in a later post). I met some great and interesting people through those projects but found myself wanting something different.

With the pandemic throwing the state of the world into general uncertainty for the near-term future, I decided to take a full reset about what I wanted to do with the majority of my time for the next few years.

At one point in mid-May, I saw a tweet from Nassim Taleb that summarized well my mindset at the time.

The output of this reset for me was understanding that I wanted to work full-time in a vertical where I had genuine curiosity and interest, where I could apply what I’ve learned so far while also being pushed to continue to grow.

Quality not quantity

Taking the time to think about what your interested in, and why you want to work on those types of problems will carry you well throughout the entire interview process. Spray and pray is not the best way to end up where you want.

The first thing I did was put together a list of verticals and companies that fit my parameters.

My product targets
Some of the companies I was interested in

Once I was ready to start actively searching for a role, I invested some time in cleaning up my portfolio and resume.

Especially with interviews being conducted over Zoom, I wanted to prepare for the fact that not all facets of my personality or past work would come out during the interview process. I used the problem, approach, outcome framework to unpack the strategy behind some of the products I’ve been a part of building, and solicited feedback from some of my friends and peers in the product space to make sure I wasn’t sharing gibberish.

Here are some of the links I highlighted from my portfolio:

Getting conversations started

With my targets, resume, and portfolio ready to go, the next step was getting in front of the right people at the places I wanted to be.

I was heavily influenced by Gibson Biddle’s article about cultivating your network and the process to get to two conversations a day. I was not looking for a VP job at Netflix (as he was) but the mindset and “activity” focus made a lot of sense to me.

I tried a variety of different ways to generate these conversations to varying results.

As a starting point, I built this template to serve as a lightweight tracker to help me manage my process of outreach to roles, recruiters, and in-network friends. You are welcome to use it, I suggest you make a copy and start with figuring out what types of industries and companies you are genuinely interested in first.

As every “how to get a job” post recommends, I went on some interviews with companies outside my targets to get some practice in. I got those interviews via recruiters. I was able to find quite a few product-focused recruiters simply via google search and browsing LinkedIn. I used this template to reach out and made sure to follow up weekly if I didn’t hear back.

In terms of getting interviews through my own efforts, I had the most success starting conversations by cold LinkedIn messaging prospective hiring managers and internal recruiters with this template customized for each role and organization. One of the companies I interviewed with I found via the Masters of Scale podcast. I heard the founder give an incredibly passionate talk about their vision and outlook for the future that moved me to reach out.

The exercise of understanding what you want also makes it easier for your in-network friends and connections to make an introduction or point you in the right direction. I had shared with a former manager that I was interested in what Teachable was working on and he was able to open the door for me to someone within the Teachable organization that would’ve been much harder to make happen on my own.

Going from interview to offer

Using the tracker template, I logged all my outreach, conversations, and in-progress interviews with all the corresponding next steps. Even if I was unable to get ahold of a recruiter or someone within a specific company, I still logged the outreach. This a) made me feel like I accomplished something (and the little victories come in handy in the midst of a job search) and b) kept me honest in terms of following up with each target.

As with anything that requires some form of selling, it’s often not the first touch that leads to success. Follow up at a regular cadence has to be a part of your process. This doesn’t mean you should harass companies you are engaged with for an update, but it does mean you should always be on top of understanding where you are in the hiring process, and what next steps remain to put the company in a position to make you an offer.

I’m not going to go into great detail in this post about how to ace product interviews but it’s definitely important to understand who you are interviewing within each company and what types of hard and soft skills they are trying to gather from you during each conversation. In addition, it should go without saying but you should spend quite a bit of time researching the product strategy and competitive landscape for any org you are interviewing with.

With most interviews happening remotely right now, I would also recommend learning how to properly use Miro or Mural as many of the organizations I interviewed with leveraged these for strategy presentations and brainstorming sessions.

Once I made it into the later rounds of interviewing with a few organizations I could see being a good fit for me, I then switched my focus to closing and receiving a written offer. I was transparent with the hiring manager of each organization about my comp expectations should they also see me as a good fit, and that I wanted to make a decision within a specific time frame. I also leveraged the input of friends within the product recruiting industry to get insight on what fair comp looked like in our specific market.

Using this overall process, I was very fortunate to get multiple written offers to chose from.

Other notes from the interview process

From when I started the search process, to when I accepted a job took about ~4 months in total. Some advice I got early in my process was to prepare for ~6 months and be pleasantly surprised if it happens sooner.

If I had to pick one area that I think paid off the most in helping me open doors for conversations, it would have to be the portfolio. It took some effort upfront to put the content together, but it paid off massively in being able to communicate strategy and outcomes in a way a resume falls short.

In addition to the templates I’ve shared above, I’ve also compiled some of the other resources that I found helpful during my search as well.

Product Manager Job Resources
Click the image to access the resources in Notion

Any questions, feel free to reach out to me on Twitter and I’ll do my best to reply.

Best of luck!

In appreciation of the internet

What a time to be alive!

We’re in the early stages of a global pandemic with covid-19.

The stock markets are searching for a bottom amidst skyrocketing infection and death rates.

And at least here in NYC, we’re doing our best to practice social distancing, which means staying away from physical human contact.

It’s in these moments I am so grateful for the internet and the infinite world of wonder it provides.

There will be a new normal after this pandemic subsides and we have a better feel for merely how to exist in a world with covid-19 as an additional threat.

The stock market will recover once again one day.

The rebuilding process has started already and will continue gaining strength from the footholds of the digital world.

Stay safe friends!

3D Printing and Guns

A few quick thoughts on 3D Printed (3DP) guns, now that Defense Distributed is on the precipice of being able to distribute gun designs on their site, although as of August 1, 2018, they were halted from distribution by a temporary restraining order from a federal judge.
  • These files have been available for at least a few years and despite their availability, very few users have actually been able to successfully print and shoot a 3DP gun. To be specific, these files allow users to print the receivers for guns, not a ready-to-fire weapon. They still require further resources to be used as weapons. Here is a great explanation of what those files actually enable.
  • The machines needed to print these gun designs are prohibitively expensive, thus it’s still much cheaper to purchase an actual gun at a pawn shop or some other reseller. For reference, one manufacturer of machines that can handle these files, MarkForged, has a starting price point of $3500+.
  • Lower grade materials on cheaper machines (PLA) don’t have the strength needed for repeated firing (or firing at all), and so the average person would be more likely to blow off their hand than wound a target.
  • To print a 3DP gun still requires a level of technical expertise (because there is no way service bureaus are going to start printing them). A user would need to download the gun file, prepare it for printing for a specific machine (G-codes, the end file of 3d printing, are not machine agnostic), properly slice the file with the right material settings, print it successfully (which would take hours even on today’s million-dollar machines), clean it, and then assemble with gunpowder, firing pins and ammo. Even if a user was able to skip the first few steps and just download a pre-tested G-code for a specific machine ready to print, they would be stuck with certain materials, machines, and parameters as G-codes are not universal keys across printers.
  • 3DP companies, like 3DPrinterOS, are uniquely positioned to help concerned schools, enterprises and original equipment manufacturers (OEM’s) in preventing (or managing) the output of prints over their network. Prints can be queued up for approval prior to printing thus allowing platform administrators to review and catch dangerous files of all types before they ever make it to machines.
Overall, 3D printing has many advantages over traditional subtractive manufacturing techniques but there is no way the manufacturing of guns is one of them. You can legislate and delete the files all you want but at the end of the day, these gun files have already been circulated on the internet and will continue to circulate faster than a legislative body or centralized security operation could possibly monitor. I have high hopes that 3DP companies will continue to innovate and roll out the appropriate safeguards needed to mitigate any potential negative outcomes. This article originally appeared on LinkedIn.
About Aaron Roy - Product Manager

My name is Aaron Roy. I’m a product manager at Teachable, and the co-founder of Wami,

Previously, I was part of the founding team at 3DPrinterOS.

Here is a bit more info about me and feel free to explore my work or contact me if you have any questions.